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Event Details
501 Tech NYC: Connect. Learn. Change the world!
Wednesday, September 15, 2010
6 - 7 p.m. Socializing
7 - 8 p.m. Discussion
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2009) this session will link vision, mission, branding and beyond, with a particular focus on websites, social media, and other online channels.
Featured guests:
Sarah Durham, author of Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications and principal + founder of Big Duck, will lead the discussion. She will share ideas and actions you can take about how online communications connect to other channels (on air, in print, in person, mobile); how to use positioning and personality to help keep all your work on track; and how to speak with a unified organizational voice across all
channels, in all tools.
Ayelet Margolin, director of marketing & public relations of Masa Israel Journey, will offer a case study of brandraising in action.
And... you!
Stay in touch.
The club is an email list housed in the NTEN Online Community. Register a community profile first and then join the New York group. On Facebook? So are we! Join us there and be the first to know of upcoming events.
Spread the word!
We welcome anyone interested in using technology for nonprofit and advocacy efforts.
Your co-organizers are:
Thomas Negron, United Way of New York City
Charles Lenchner, Organizing 2.0
Farra Trompeter, Big Duck
And special thank you to our host this month!
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When & Where
Masa Israel Journey
633 Third Avenue
21st Floor
New York,
NY 10017
Wednesday, September 15, 2010 from 6:00 PM to 8:00 PM (ET)
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Hosted By
501 Tech NYC
501 Tech NYC is the NYC chapter of NTEN, the Nonprofit Technology Network.
The club offers the opportunity to meet and network with colleagues in the five boroughs. Pros and accidental techies come together to share advice, resources, local news and job openings. Share your knowledge and get the support you need to create a better NY.
